Full Harvest: Digital Produce Marketplace

Full Harvest connects buyers and sellers of surplus and imperfect produce, reducing food waste and enhancing supply chain efficiency. It leverages a spot marketplace with a matching algorithm for real-time produce availability.


Full Harvest is an innovative digital platform revolutionizing the produce supply chain by connecting buyers and sellers of surplus and imperfect produce. This technology-driven marketplace addresses the significant issue of food waste by providing a seamless, efficient solution for sourcing and selling produce that would otherwise be discarded.

Digital Marketplace for Produce

Full Harvest operates a robust online marketplace where buyers can access a wide range of produce directly from farms. The platform supports various transaction types, including spot purchases, program-based buying, and long-term contracts, ensuring flexibility and convenience for users.

Advanced Matching Algorithm

The platform features a sophisticated matching algorithm that provides real-time information on produce availability from numerous suppliers. This technology ensures that buyers can quickly find the specific produce they need, enhancing the efficiency of the procurement process.

Commitment to Sustainability

One of Full Harvest’s primary goals is to reduce the environmental impact of food waste. By facilitating the sale of surplus and imperfect produce, the platform helps decrease the amount of food that goes to waste, contributing to significant reductions in CO2 emissions and water usage. Full Harvest’s efforts have already saved over 1 billion gallons of water and reduced more than 6 million kilograms of CO2 emissions.

Efficiency and Cost Savings

The platform dramatically reduces the time required to source produce, achieving up to 95% savings in sourcing time. This efficiency is critical for businesses aiming to streamline their operations and reduce costs. Additionally, Full Harvest’s marketplace enables buyers to purchase produce at a discount, ranging from 10-40% off standard prices.

Technological Evolution

Since its inception, Full Harvest has continuously enhanced its platform to better serve its users. Recent updates include mobile compatibility, data analytics, documentation management, and online logistics booking. These improvements ensure that both farmers and buyers can easily manage their transactions and access valuable insights on produce availability, pricing, and quality.

Market Reach and Milestones

Full Harvest has expanded its marketplace to include all grades of USDA produce, not just surplus and imperfect items. This expansion helps address the broader issue of food waste at the farm level. The company has achieved significant milestones, including selling over 100 million pounds of surplus and imperfect produce, which would have otherwise gone to waste.

Benefits for Farmers and Buyers

Farmers benefit from increased market access and the ability to sell more of their crop, including produce that is typically harder to sell through traditional channels. Buyers gain access to a wider variety of high-quality produce at lower prices, helping them meet sustainability goals and consumer demand for more sustainable food options.

About Full Harvest

Full Harvest was founded by Christine Moseley in 2015, driven by her passion for sustainability and efficiency in the food supply chain. The company is headquartered in San Francisco, CA, and has secured substantial funding to support its mission, including a $23 million Series B round to expand its marketplace and technological capabilities.

Technical Specifications

  • Marketplace Access: Nationwide network
  • Produce Grades: USDA Grade 1 to off-grade
  • Transaction Types: Spot, program, contract
  • Sourcing Time Reduction: Up to 95%
  • Environmental Impact: Over 1 billion gallons of water saved, 6 million kg of CO2 emissions reduced
  • Matching Algorithm: Real-time availability and matching

Read more: Full Harvest website