Agreena is transforming agriculture into a climate solution by connecting farmers with businesses seeking to offset their carbon emissions, fostering a sustainable ecosystem that benefits both the environment and the agricultural community. Their innovative platform leverages cutting-edge technology to measure, report, and verify carbon sequestration in agricultural soils, ensuring transparency and accountability in the carbon credit market. With over 4.5 million hectares managed, Agreena stands as the largest soil carbon program in Europe, working with thousands of farmers.
By adopting regenerative agricultural practices, farmers not only improve soil health and biodiversity but also unlock a new revenue stream through the sale of verified carbon credits. Agreena's farmer-first approach and robust technology platform make it a key player in the transition towards a more sustainable and profitable agricultural sector. Businesses, in turn, gain access to high-integrity, nature-based carbon credits to help them achieve their sustainability goals and Scope 3 emission reduction targets.
Agreena is at the forefront of carbon market standards, offering a comprehensive solution that addresses both environmental and economic needs. The platform provides farmers with the tools to plan, track, and validate their adoption of regenerative practices, ensuring that they receive fair compensation for their efforts. Agreena's commitment to transparency and accuracy makes it a trusted partner for farmers and businesses alike.
Key Features
AgreenaCarbon Platform is central to Agreena's offering, facilitating the generation and sale of carbon credits based on regenerative farming practices. This platform creates a new revenue stream for farmers, providing them with financial incentives to adopt sustainable practices. The platform is verified under Verra's Verified Carbon Standard (VCS) VM0042, ensuring the integrity and credibility of the carbon credits generated.
AgreenaGro Platform provides farmers with the tools to plan, track, and validate regenerative practices, improving soil health and biodiversity. This platform helps farmers optimize their farming methods to maximize carbon sequestration and improve overall farm productivity. It offers insights into soil health, water management, and nutrient cycling, empowering farmers to make informed decisions.
Satellite Imagery and AI are combined with ground-truth data for accurate and verifiable carbon measurement, ensuring transparency and trust. Agreena's dMRV (digital Measurement, Reporting, and Verification) technology leverages these advanced tools to streamline the carbon credit process and reduce administrative burden. This ensures that carbon credits are accurately measured and verified, providing confidence to both farmers and businesses.
dMRV (digital Measurement, Reporting, and Verification) Technology is employed to streamline the carbon credit process and reduce administrative burden. This technology ensures that carbon credits are accurately measured and verified, providing confidence to both farmers and businesses. Agreena's dMRV system is a key differentiator, enabling scalable and cost-effective carbon credit verification.
Technical Specifications
| Specification | Value |
|---|---|
| Verification Standard | Verra's VCS VM0042 |
| Measurement Technology | Satellite imagery, ground-truth data, AI models |
| Reporting | Digital Measurement, Reporting, and Verification (dMRV) |
| Scalability | Manages 4.5M+ hectares |
| Carbon Credit Price (2024) | $5-$20 per ton of CO2e |
| Broker Fee | 15% |
| Contract Flexibility | Tailored solutions |
| Data Granularity | Field-level insights |
| Traceability | End-to-end traceability |
| Geographic Coverage | Europe |
| Program Size | Largest soil carbon program in Europe |
| Farmer Network | Thousands of farmers |
Use Cases & Applications
Farmers are using Agreena to transition to regenerative agriculture, improving soil health and reducing their environmental impact. By implementing practices such as no-till farming, cover cropping, and crop rotation, farmers can increase carbon sequestration in their soils and generate carbon credits. These credits can then be sold to businesses seeking to offset their carbon emissions, providing farmers with a new revenue stream.
Businesses are using Agreena to purchase high-quality, nature-based carbon credits to help them achieve their sustainability goals and Scope 3 emission reduction targets. By investing in Agreena's carbon credits, businesses can support sustainable agriculture and contribute to a more resilient food system. These credits provide a verifiable way for businesses to offset their emissions and demonstrate their commitment to sustainability.
Agreena is also helping farmers access green loans and other financial benefits. By demonstrating their commitment to sustainable agriculture, farmers can qualify for preferential loan terms and other financial incentives. This can help farmers invest in new technologies and practices that further improve their sustainability and profitability. Agreena's platform provides the data and documentation needed to access these financial benefits.
Strengths & Weaknesses
| Strengths ✅ | Weaknesses ⚠️ |
|---|---|
| Farmer-first approach: Agreena prioritizes the needs of farmers, providing them with the tools and support they need to succeed. | Dependence on regenerative practices: The success of Agreena's platform depends on farmers adopting and maintaining regenerative agricultural practices. |
| Strong technology platform: Agreena's platform leverages satellite imagery, AI, and ground-truth data to deliver accurate soil carbon measurements. | Carbon credit price volatility: The price of carbon credits can fluctuate, impacting the revenue generated by farmers. |
| Scalable verification: Agreena's dMRV technology enables scalable and cost-effective carbon credit verification. | Limited geographic coverage: Currently, Agreena primarily operates in Europe, limiting its availability to farmers in other regions. |
| Position at the forefront of carbon market standards: Agreena is a leader in the development of carbon market standards, ensuring the integrity and credibility of its carbon credits. | 15% Broker fee: Agreena takes 15% broker fee if they sell the certificates for the farmer. |
| New revenue stream for farmers: Farmers can generate a new revenue stream through the sale of verified carbon credits, providing financial incentives for sustainable practices. |
Benefits for Farmers
Agreena offers several key benefits for farmers. It provides a new revenue stream through the sale of carbon credits, incentivizing the adoption of regenerative practices. It also improves soil health and biodiversity, leading to increased farm productivity and resilience. By using Agreena's platform, farmers can demonstrate their commitment to sustainability, enhancing their reputation and access to markets. The platform also provides access to green loans and other financial benefits, supporting further investment in sustainable agriculture.
Integration & Compatibility
Agreena is designed to integrate with existing farm operations, minimizing disruption and maximizing efficiency. The platform is compatible with various data formats and can be integrated with other agricultural software to provide a comprehensive view of farm operations and sustainability efforts. Farmers can easily track their progress and report data through the platform, streamlining the carbon credit process. Agreena's team provides support and guidance to ensure seamless integration with existing systems.
Frequently Asked Questions
| Question | Answer |
|---|---|
| How does this product work? | Agreena uses a digital Measurement, Reporting, and Verification (dMRV) system that combines satellite imagery, ground-truth data, and advanced AI models to deliver accurate soil carbon measurements. This system ensures the rigor, accuracy, and traceability of carbon outcomes at scale. Farmers implement regenerative practices, and Agreena verifies the carbon sequestration, generating carbon credits that can be sold. |
| What is the typical ROI? | Farmers can generate a new revenue stream through the sale of verified carbon credits, providing financial incentives for sustainable practices and enhancing farm profitability. The ROI depends on the region, farming practices, and carbon credit prices, but Agreena paid farmers €32 to €36 per anticipated carbon certificate in 2023. |
| What setup is required? | Farmers need to implement regenerative agricultural practices and provide access to field data for verification. Agreena provides tools and support to plan, track, and validate these practices. The platform integrates with existing farm management systems to streamline data collection and reporting. |
| What maintenance is needed? | The primary maintenance involves continuing regenerative farming practices to maintain and increase soil carbon sequestration. Regular monitoring and data reporting are also required to ensure accurate carbon credit verification. Agreena provides ongoing support and guidance to farmers throughout the process. |
| Is training required to use this? | While the Agreena platform is designed to be user-friendly, some training may be beneficial to fully understand and utilize its features. Agreena provides resources and support to help farmers effectively implement regenerative practices and navigate the carbon credit process. The learning curve is relatively short, especially for farmers already familiar with sustainable agriculture. |
| What systems does it integrate with? | Agreena is designed to integrate with existing farm management systems to streamline data collection and reporting. The platform is compatible with various data formats and can be integrated with other agricultural software to provide a comprehensive view of farm operations and sustainability efforts. Specific integration capabilities may vary depending on the farm's existing infrastructure. |
| How does Agreena ensure the accuracy of carbon measurements? | Agreena leverages satellite imagery, ground-truth data, and advanced AI models to deliver accurate soil carbon measurements. The dMRV system ensures the rigor, accuracy, and traceability of carbon outcomes at scale. They are verified under Verra's Verified Carbon Standard (VCS) VM0042 Improved Agricultural Land Management methodology. |
| What types of crops are supported by Agreena? | Agreena supports various crops, including wheat, maize (corn), sunflowers, beans, barley, and rapeseed. The platform is adaptable to different crop types and farming practices, making it suitable for a wide range of agricultural operations. Agreena continues to expand its support for additional crops and regions. |
Pricing & Availability
Indicative price: In 2024, carbon credit prices ranged from $5-$20 per ton of CO2e. Agreena takes a 15% broker fee if they sell the certificates for the farmer. Pricing is affected by factors such as the region, farming practices, and the volume of carbon credits generated. To learn more about pricing and availability in your area, contact us via the Make inquiry button on this page.
Support & Training
Agreena provides comprehensive support and training to help farmers successfully implement regenerative practices and utilize the platform effectively. This includes access to online resources, webinars, and one-on-one support from Agreena's team of experts. Farmers can also connect with other Agreena users to share best practices and learn from each other. Agreena is committed to providing ongoing support to ensure that farmers achieve their sustainability and profitability goals.
